Been looking for an ultimate guide to mobile game marketing for too long now?
We got you!
Through the course of this article, you’ll learn everything you need to know about marketing a mobile game to get more users, including paid and organic user acquisition strategies.
So are you ready to get on board?
To begin with, What is Mobile Game Marketing?
Mobile game marketing is using different approaches to market a mobile game to a set of targeted audiences. There are several strategies that can be used, like using social media, publishing valuable content, or creating a landing page designed specifically to funnel users to your app. The opportunities to develop a successful mobile game marketing campaign are nothing less than limitless.
Let’s understand that developing and launching an app is definitely a milestone you reached, but trust us, it would never be enough. The app needs to stand out in the crowd and persuade the users to download and keep your app on their mobile phones.
Now, to simply boil it down for you, If your mobile game app does not have a distinct and powerful marketing strategy ready for it, it essentially will be lost between the millions of apps out there.
Therefore marketing, our dear readers, becomes an important tool. Let us have a look at some of the most effective ways which can be used by a brand to market its mobile game.
The five most effective ways for Mobile Game Marketing :
1. Defining Your Target Audience
Identifying your target audience is the first and the most important thing to do on any marketing to-do list. The major building blocks of marketing are segmentation, targeting, and positioning.
To begin with, identify the right set of people who you think will appreciate and enjoy your game the most. Identifying this set will save you a lot of time, money, and effort. Apart from this, it will prevent you from wasting a huge amount on someone who’s least likely to engage with your game.
Once you’re ready with the target audience, start your advertising efforts. Look out for the best mediums that your audience uses, the best times to target them, what they like, and so much more.
2. Take a path that is unconventional
It is likely for readers to engage with content that provides them with tips and techniques to nail something or the other, but how likely are you to read about a mobile game and not watch it? You got it, right.
Unlike the conventional ways of marketing, a good mobile game marketing strategy would be to move off the board and not just provide written content rather show the user’s what they are going to experience.
Make sure to make a promotional video that captures the most exciting parts of your game, which is how the user would get curious to know more about it. For mobile games, such video creatives work best and have the greatest number of conversion rates.
3. Influencer marketing
With a rapid boom of social media, A huge percentage of smartphone users have social media platforms installed on their devices. Needless to say, not only do these users install such apps, but they are extremely impacted by the content posted on these apps.
Therefore, influencers today have an enormous impact on the way consumers think. When an influencer endorses an app, it is most likely for their followers to believe that their opinion is genuine. This is how marketing multiplies the brand’s reach and brings credibility to it.
4. Use Email Marketing
When you’re still at the developing stage, the best thing to do is to use your landing page to collect the target user’s contact information. Once you collect this information, you can keep your potential customers posted about your game’s release date and let them know about all the relevant updates. Understand that this will play a crucial role because these are the people who are most likely to engage with your game.
5. Make a website
Website While most users search for mobile games on app stores, there’s a great number of them who look for games through websites. That’s why having a website is always worth it.
It can be used for displaying different information about the game that might not be available on the app store pages. An example of this is how many publishers today post updates, behind the scenes footage of the game that was made, and even talk with developers on their website itself.
This is the type of content that not only attracts new players but also engages existing players and helps the brand in creating a community around a game.
Examples of some of the Coolest Mobile Game Creatives
Some examples of the top-performing ads from popular mobile games which made amazing creatives and excelled with the help of mobile game marketing are :
- Coin Master
- Rise of Kingdoms
- Project Makeover
- League of Legends
What’s the Future?
To sum it up for you, we’ll provide you with an exciting stat- worldwide digital games market earnings rose by around 15% to reach $11.6B in January 2021. Wanna hear more? Mobile grew by around 6%.
This incredible increase in earnings marks a milestone for both the industry as well as the consumers. Therefore what does the future hold? We’ll leave it for you to answer!