Top Social Media Marketing Challenges
With almost half of the planet’s population being active on social media (over 3 billion users), Social media marketing has become an essential part of every digital marketing strategy.
With the rapidly changing trends circling our social media, your social media strategy needs to evolve as well. Through the course of this article, we will take you through the most common Social Media Marketing challenges faced by the marketers out there.
Top 4 Social Media Marketing Challenges
It’s imperative to understand that if you’re unfamiliar with the functioning of Social Media Marketing, your business isn’t really reaching its maxima anytime soon. Therefore, gaining a basic knowledge about Social Media Marketing, especially about the challenges that people face usually, can prove to benefit your business hugely. You can not only draft a perfect strategy but can also use the right tools, and tweak your approach accordingly.
The top 4 Social Media Marketing Challenges are –
1. Devising a strategy
How important is it to devise a strategy for your social media? You know the answer.
A social media marketing strategy is a roadmap that will bring you near your accomplishments in the shortest time. Before you start planning your social media strategy, you need to understand three basic things:
• Why are you on social media? What are you trying to accomplish? Are you there for the sake of it? Well, then you’re just burning your resources and time.
• How do you wish to succeed? Are you planning to collaborate with influencers? How do you set up a paid advertising budget? You also need to choose the right social media platform, let alone create original visuals and write compelling content.
• How will you measure the growth? Use data to drive your decision-making. Determine the goals and key metrics, and break the process down into the months, weeks, and days. Focus on daily activities but always revisit the big picture.
2. Expanding Your Reach
You might have come across pages that have posted a lot of content but have a negligible amount of followers. This is essential because creating and publishing social media content is not enough to get people to follow you. Without marketing and promotions, the chances that it will collect dust on your website blog are much higher. Promoting your content, collaborating with influencers and other brands, and generating attention is an entirely different social media challenge.
Understand that you need access to your audience. Be proactive and get people to share your content. Try to Visit your industry influencers and follow their followers. Constantly Email your coworkers, partners, and followers.
Share your content on relevant LinkedIn and Facebook groups, and republish it on other websites and blogs that accept guest blogs as well.
3. Being Original
Social media management is a tedious process that requires you to dedicate yourself to it completely. It consumes your time, and as your business grows, it slowly becomes a full-time job. That’s why one of the most difficult social marketing challenges you’ll face is staying original and creative throughout.
To your benefit, there are some great tools and hacks that are at your disposal.
Try to show the behind-the-scenes of your company. Wondering why? Well, people today like to have a name and a face to build a trustful relationship with a brand. They want to know who’s the real person behind everything.
If your website is chock full of stock photos or illustrations, make sure your social media presence helps to fill in those blanks.
Give them a look. For example, publish photos or videos of your staff in their working environment. Share a video compilation of hope or a cause your company is passionate about.
Original imagery. Posts with images receive a lot more engagement than the ones containing plain text. Visuals directly draw more attention, indeed. They “tell” a lot more and create deeper connections, and are more memorable. You can also consider visualizing your content and translating it into a well-designed infographic.
4. Creating high quality content
This is the most important thing for any business. What appeals to the eye is what makes a difference. It takes time and skills to create quality visuals but then the chances that they will get shared on social media are much higher. So, it’s for you to decide whether you want to create original images or use high-quality stock materials.
For stock photos, you can visit Unsplash, Pixabay, Pixels, or a website that offers excellent stock photography. For original photos, it’s imperative to have your team ready with a camera.
These were the Top 4 Social Media Marketing challenges. Do not worry, You haven’t been alone if you’ve been struggling to harness the power of social media and running into common pitfalls. We hope these 4 challenges would have equipped you with some insights and tools to help you tackle some of these social media challenges and set you on the path to best leverage a modern social media marketing strategy.
Also Read: Top 5 Challenges faced by startups